Success Factors in Creating a Corporate Marketing Online Video

Online video marketing is not the traditional way for companies to launch and promote their products and services but if you consider that YouTube alone generates about 92 billion page views monthly from 490 million users from different parts of the world, you have to review your corporate video marketing strategies.

Online corporate videos are now easier to create thanks to the continuing developments in imaging devices particularly the digital video recorders. Definitely, the technology is there. With the right content, corporate videos could be your company’s valuable marketing tool with an unlimited reach. That is, if you have created the right kind of corporate video. For instance, how-to videos are the most sought after kind of video online because viewers want free, useful information.

So, how do you create your own corporate video? Make sure that your video has the important success factors by asking yourself the following questions:

1. What is the purpose of the video?

The key purpose is the major factor that will determine the kind of video you’ll create. Is the video for the launch of a new product? Is it meant to inform potential customers how to use the product? Before making the script of your video, the purpose should be very clearly defined.

2. Who is your target audience?

Define your target customer. What is their age range, gender, lifestyle or income bracket? These are important considerations in planning your corporate video. Try to identify your project or campaign with a catchy name for easy recall.

3. Why should your target audience watch your video?

The first thing that would attract your viewers is the video’s title. Make sure that your content matches with your video title. Then, the video should be made based on your target viewers just like what the producers of movies and TV shows do. Your video will have a better chance of conveying your message effectively by using the appropriate language and manner of delivery, music, graphics and other elements of an interesting video.

4. What is your key message?

Your key message should be clearly stated otherwise the viewers will just be confused. They could be entertained but if your message was not understood, then the video was a waste of company time, money and effort. Structure your video with emphasis on your key message or your brand. Don’t make the delivery too formal as if it’s a video presentation for a corporate meeting.

Ideally, your video should last for three minutes. If you need more time, it should not exceed five minutes.

5. How will you promote the video?

After creating the video, you have to promote it so that your message reaches the widest audience possible. Here are the usual ways to promote a video:

  • On your website. Since you are promoting it, embed it on your home page, preferably in a prominent location.
  • Create a YouTube channel where you can upload and optimize the video. It’s a free and effective way to promote a video.
  • Send an email to your list
  • Create a dedicated site for your online campaign.

6. Is the video’s performance meeting your objectives?

It is a must to have a system in place to determine if the video is performing according to your expectations. For example, does it rank high in the search results? If it’s in YouTube, how many views has it accumulated? Based on the results you may modify some video marketing tactics for your current and future online marketing campaigns

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Benefits of Online Shopping You Need to Know

Online shopping is growing more popular every year with so many different people. There are many benefits to shopping online that you need to be aware of. Knowing these benefits will help you see why you need to start shop online if you are not already.

Here are the most important benefits that you need to know about so you can see why shopping on the internet makes a lot of sense for anyone, no matter where you live.

One: Saves time – When you shop online, you can do this from the comfort of your own home. You can also shop at any time of the day or night when you have the most time to do it.

By shopping on the internet, you will save time because there will be no driving to a store, dealing with noisy crowds or not being able to find what you are shopping for. Most people don’t have a lot of time for shopping and the internet allows you to do it whenever it is most convenient for you. Plus, there are easy to use search tools that prevent you from wasting time searching for a specific product.

Two: Saving money – When shopping on the internet, you will be able to find online discounts that will allow you to save money for whatever products you need. Many stores online offer discounts or rebates because they understand that saving money is important.

All you need to save money on the internet is to spend a little time shopping around and looking for the best deals possible.

Three: Shop around the world – There is no store offline that allows you to compare and purchase any product from around the world. You would have to visit the place where you wanted to shop by not shopping online and this can waste a lot of time and money. Shopping on the internet lets you get whatever product you want to find without any difficulty. It doesn’t matter if you want to purchase something from India, with the help of the internet you can easily do that. Shopping on the world wide web definitely gives you a ton more shopping options than you would be able to find in a local store near you.

Now that you know a few of the many benefits to online shopping, you can easily see why so many people all over the world are taking advantage of it. If you are not shopping online, then you are wasting a lot of time and money that you don’t need to. Start shopping on the internet and you will soon wonder why you ever shopped any other way.

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The Laguna Niguel Real Estate Market

Laguna Niguel is city located in Orange County. In the past 6 months, real estate values of homes in this area were on a slight decline. However recently, market activity has been surging and it looks as if the spring of 2007 will may prove quite profitable for Laguna Niguel. Local real estate agents are once again reporting multiple offers on some homes. Usually properly prices homes in this Orange County community sell fast. Those who purchase homes or other property anywhere in Orange County or in the Community of Laguna Niguel are likely to be attracted by this community for a variety of reasons including natural beauty, excellent weather, good schools, and the fabulous Southern California Lifestyle away from the hustle of the cities but close to upscale malls, services, and restaurants.Laguna Niguel is known for its selection of fine schools as well as for its attractions. One of the beauties of this area that many people enjoy is the scenic view of the Salt Creek State Beach. Furthermore, five-star resorts such as the St. Regis and the Elegant Ritz Carlton are located in this area, as well as the well-known Dana Point boat harbor. The Laguna Niguel area is also known for its cliffs that hover over vast land below. Residences of this area consider it to be one of the most peaceful to live in, and there are residential properties listed in this area which range from $300,000 to over $30 million dollars. Some commercial properties in this area-when made available-are listed for even higher. Many different types of homes are listed for sale in the Laguna Niguel and surrounding areas. Some of the different styles of residences made available include single family homes, condominiums, estate homes, and more. Rarely is vacant property available.Usually it is important for potential investors and buyers to keep diligent watchful waiting as good properties sell fast. Likewise, it is wise for those who are considering real estate investment to act upon acquiring real estate property quickly when a deal becomes available. The real estate market is ever-changing but long term trends indicate that Laguna Niguel real estate appreciates at a rate above average giving local residents an annual return over 14% per annum for the last 40 years. Real estate prices, availability of property, market values, market prices, and other aspects of purchasing homes and property have traditionally become more and more scarce and valuable over time.Those who are considering the purchase of residential property or investment property in Laguna Liguel may want to do further research about this community at our site at This will help all potential Laguna Niguel and Orange County real estate buyers make a more educated decision. Researchers of Orange County real estate markets can look up information about the locality of areas such as Laguna Niguel can research this information via official city sites and Chambers of Commerce. Additional sources of information such as online encyclopedias can also educate potential real estate and home buyers. Furthermore, more extensive data reports can be obtained about all of the Laguna Liguel schools in the area.

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